Our SEO specialists will undertake a complete audit of your website to identify any issues that may be impacting on your performance in search results.
Having an optimised and comprehensive Google My Business account enhances your standing with Google and means that your site ranks higher in searches.
The Bold SEO Melbourne team will ensure that your name and site receives Google-friendly online exposure that highlights your expertise and standing.
We create a network of social media and other online assets so that you have more opportunities to direct traffic to your website.
With Bold SEO Melbourne packages, you can track a wide range of data from an accessible dashboard and through regular email reports.
As well as your own data, we also monitor and analyse how your competitors’ sites are performing to consolidate your rankings.
Can't afford to hire Bold SEO for your business? Watch the free Local SEO masterclass and see how you can rank your business without having to pay an SEO agency.
Our client reviews and testimonials speak to the quality and value of our SEO packages.
Bold implemented an online campaign that generated new leads and opportunities around Australia...Its been an amazing experience.
ASF Audits
Their SEO expertise has proven remarkable results in a very short period of time. Bold are the industry experts, highly recommend Sam & the team.
Ashmans
The team at Bold produced incredible results for our Optus business centres. On time on budget, a clear contrast between our previous web presence.
ASF Audits
“Aspley Allied Pharmacy hired Bold to increase visibility and cut the costs we were spending on Google ads. Since the campaign launched we've seen a doubling in our growth year on year on what we were previously experiencing, its been a fantastic result so far”
As a leading Melbourne SEO agency, we continue to deliver results for businesses of all sizes.
Our experienced SEO team uses a range of technology and tools in order to take search engine optimisation to the next level. We consistently deliver results that translate into traffic and an enhanced online presence.
We have a range of Melbourne SEO plans and packages available, and which can be tailored to suit your specific needs and budget. Talk to our strategists about what we can do to enhance your SEO rankings and the online presence of your website.
If you want your website to be found in searches at the top of page 1 more often, our SEO services will achieve your goal. Our strategies are targeted so that they reach the viewers who are more likely to convert and become customers.
One of the key benefits of working with Bold SEO is that we utilise both on-page and off-page SEO techniques in order to create a customised campaign tailored around your business and your goals. Our keyword implementation strategies also mean that your site is able to keep pace with what your main competitors are doing in the SEO space as well.
As part of our package, our Melbourne SEO strategists regularly review and analyse data from your campaign. This enables us to see the elements that are delivering results, and provides information as to what we can do even better going forward.
As SEO specialists, we design and implement strategies that are customised to meet the needs of your business and are appropriate for your industry.
Search engine optimisation is based in part on the successful utilisation of keywords in your website content. This means that searchers are better able to find your site, as the content reflects what is most relevant to people looking for your products or services.
This also means that an effective SEO campaign is customised to your needs, as the keywords used are based on the products and services your business offers. At the same time, this approach is combined with off-page tactics, to create a complete SEO strategy.
In order to get the best possible value and return on investment (ROI) from a SEO campaign, it needs to be both customised to your needs and the results monitored closely.
At Bold SEO, we create campaigns that are based on your specific needs and goals, with an emphasis on delivering results that bring more traffic to your website. In turn, this leads to more conversions and, ultimately, increased revenues from your site.
We design SEO strategies for Melbourne businesses of all sizes, and our team has experience in working with business owners in all types of industries. Therefore, if you are a start up or an established enterprise, we can create a SEO campaign to help you achieve your goals.
We understand that when you are running a business, you need to be able to justify your expenditure based on results. That’s why we create customised SEO campaigns designed for your specific business needs, with transparent, up front pricing that enables you to see from the outset of a campaign what you can expect to pay, and what you can expect in terms of ROI.
To achieve this, we will utilise a range on-page and off-page SEO practices and processes when creating a campaign, and bring together keyword research, link building, content and more so that all the bases are covered.
At the same time, we also keep a close eye on what your competitors are doing, as this will also help us to implement effective SEO strategies that keep you on page 1 and ahead of your rivals.
We utilise a number of different tech-enabled SEO processes as part of a campaign, both in order to generate new leads for your business, and to monitor which strategies are proving to be the most effective.
Research and analysis are keys to the implementation of a successful Melbourne SEO campaign. Our strategists begin by looking closely at your operations, what you do, and what you offer your customers. We then use the results of our analysis to formulate a SEO strategy and create content that will enhance your search results, but we also look as the performance of your competitors in the SEO space.
We analyse both your rivals and the wider market
We monitor the performance of your site and server
We look in detail at the SEO features you already have in place
In order to rank as high as possible in Google searches, your site needs to be optimised for SEO. In practical terms, this means that both the user experience (UX) and information architecture (IA) are designed with viewers and SEO in mind (in terms of keywords, meta titles, etc). Site optimisation for SEO also means ensuring your site loads sufficiently quickly, as this impacts on its ranking as well.
Writing SEO-friendly meta titles and meta descriptions
Ensuring a positive user experience (UX)
Making sure the architecture of the website means it’s easy to use
Having high quality, well-written, optimised content on your website is integral to ranking well in Google searches. Our team comprises of experienced SEO writers who will create original content for your site that is industry specific, well organised (with regard to headings, titles, etc.), and is engaging for visitors to your site.
Well written, optimised content for your website
A range of articles that showcase your industry expertise
Blogs in a variety of styles that can be shared across platforms
A successful SEO campaign will always have thorough keyword research at its core. Our Melbourne SEO strategists ensure that your website content is optimised to utilise long tail keywords so that your site ranks well in searches, and that you are able to compete will with rivals in the same industry or sector.
Ensure your website content is optimised for selected keywords
Analyse the keywords used by others in the same industry
Ongoing monitoring and assessment of keyword performance
Our Melbourne SEO strategists also include off-page processes and techniques as part of any campaign. We will develop a variety of back links to your site (a highly effective way of enhancing your standing and reputation with search engines), along wth content in a variety of styles that is industry specific and informative, making it ideal for sharing.
Creating and sharing blogs with widespread appeal
Developing back links from reputable, respected sites
Using content marketing as a means of generating traffic
Once your SEO campaign is up and running, our strategists will continue to monitor and review it closely. We regularly test to see which parts of the campaign are working effectively, and which need upgrading in order to deliver the best results. In this way, we can be sure that not only do you rank well in searches at the beginning of a SEO campaign, but that you are able to remain there.
We track your SEO ranking and performance
Strategists analyse the journey viewers take when on your site
CTAs are regularly tested and reconfigured when required
At Bold SEO we are committed to supporting Melbourne businesses to enhance their online presence and attract more traffic to their sites. We do this through effective campaign management, and the utilisation of a variety of both on-page and off-page strategies so as to deliver the best possible ROI. The aim is always to increase the traffic to your site, convert visitors to customers, and grow your reputation and standing with all major search engines.
As Melbourne SEO specialists, our team is highly skilled at carrying out comprehensive website audits in order to identify how well your site is performing, and what can be done so that it ranks even higher in searches.
This will include looking closely at all the available data from Google Analytics and Search Console, and ensuring that all pages and posts are optimised in terms of on-page SEO.
One of the ways in which we do this is through undertaking comprehensive keyword research. This means we can identify the search terms most commonly used by your target audience, and then incorporate these into your website content, meta titles, meta descriptions, image tags and more.
Keyword research also means that our SEO specialists are better able to tailor a campaign to the specific needs of your business. For instance, we can see how people commonly search for products and services in your industry, how often these terms are searched, or the relative value of particular keywords, and then use these search terms to inform the content that is produced for your website.
The aim of undertaking this sort of comprehensive website SEO audit is so that you consistently rank well for appropriate keywords and search terms, which in turn means more traffic being directed to your site.
Any effective SEO campaign will comprise of a range of different elements, not least of which is the website content. High quality, well-written and optimised content needs to be at the heart of any SEO strategy, as without it you are not able to utilise keywords and the terms people generally use when searching.
Just as importantly, without engaging content that is relevant, informative and well organised, readers are unlikely to stay for long on your website. The effect of this is twofold; it means you have less time in which to convert visitors into customers, and it also impacts on your search engine rankings, as Google takes into account the length of time viewers are engaged with your site to determine how high up in the rankings it should feature.
In addition, website content should ideally take a variety of forms. For instance, it should include both blogs and long form articles, as well as discrete pages dedicated to your services, products, and the locations you cover.
Multi-media content is also important as it can help your site to rank better, so as part of a SEO campaign we can also create a mix visual content, including videos, infographics, graphs, diagrams, animations and more.
Having content that gets shared by others on social media and elsewhere, along with backlinks to your site from others in similar and associated industries, are important parts of a successful SEO campaign. This is because Google takes this is as an indicator of your authority and expertise, and so will be inclined to rank your site higher than those of competitors who do not have these sorts of links.
Our Melbourne SEO strategists optimise your website in order to create content that can potentially be widely shared, and will develop backlinks from reputable sites that will enhance your online reputation. In this way, you are able to establish credibility and this will be rewarded with higher ranking in search results, and increased traffic to your site.
Wide ranging experience across all aspects of SEO is what Bold proudly offers Melbourne businesses and organisations. We understand that there are many SEO service providers out there, and so we constantly strive to deliver for our clients by providing a highly professional service that incudes a range of processes and techniques, and is geared towards meting the needs of your business and providing value for money on your SEO spend.
One aspect of working wth Bold SEO Melbourne business owners consistently tell us they appreciate is our transparent approach to pricing. Our fees are made clear up front, so you can effectively manage your SEO budget.
We also set out at the start of a campaign what you can expect in terms of results, and the expected time frame required to achieve them. We think this is important because it creates an open, trusting relationship, and means that both parties have realistic, shared expectations.
One of the best ways to ascertain whether a SEO service provider delivers results is to look at what others across a range of sectors have to say, and how satisfied they are with the both the results they deliver and the quality of the service.
At Bold SEO, we are proud of the exceptional number of positive reviews we have received, and we are always happy to share these far and wide. These testimonials demonstrate that we have been able to deliver results for Melbourne businesses in a variety of sectors and industries, and that we have happy and healthy working relationships with clients running businesses and organisations of all sizes.
When you are considering engaging a SEO service provider, as well as customer testimonials you should look at how log they have been in business, and the client portfolio they have been able to build. SEO is a competitive field, with new names seemingly popping up overnight, but few SEO providers can match our reputation, our impressive client list, or the length of time we have been in operation. We are confident that these factors combine to highlight that Bold SEO is a name you can rely on to deliver results for your business.
Search engine optimisation has some clear goals, regardless of the size of your business or the industry in which you operate. In simple terms, it involves ensuring your page appears on the first page of Google. This then produces a wide variety of knock-on effects and benefits, but these are only possible when your website is amongst the first that people see when searching for the sort of products or services you provide.
To achieve greater visibility in search results, we use a combination of processes and techniques which have been shown to be highly effective:
Bold SEO Melbourne offers a comprehensive range of services to a large and growing range of businesses who are seeking to get better search results and maximise the performance of their website.
We boast a skilled, experienced team who have worked with businesses and organisations of all sizes, and so know what is required to create a customised SEO plan that delivers. We can provide all facets of search engine optimisation, including keyword research, data analysis and content creation.
Bold can also provide other services to boost your online performance, including a wide variety of digital marketing strategies that work in conjunction with the management of a SEO campaign.
We manage pay-per-click advertising campaigns on behalf of a diverse range of clients in Melbourne. PPC enables you to significantly broaden your reach, and get your website in front of a larger number of potential customers than you might otherwise be able to reach.
Content marketing is a highly effective means of further enhancing a SEO plan. We can provide a range of content creation services that are informative and engaging, and are designed to bring traffic to your site.
SEO is at its most effective when it is supporting a website that offers an easy-to-use, informative and engaging user experience. At Bold Web Design, we create beautifully designed, functional websites that not only provide visitors with an enjoyable UX, but also perform exceptionally well in search results. All of the sites that we design are mobile responsive, and so have full capability and look good on any size of screen, ensuring you can reach customers regardless of the device they use.
Our in-bound marketing team specialises in the creation and management of electronic direct mail marketing (EDM) campaigns. We use email to reach new customers, incentivise your existing clients, and to boost your profile in your industry across Melbourne and beyond.
As experienced digital marketers, we can manage your social media accounts and promote your business across the most popular platforms in both paid and organic campaigns, Our team has significant experience in getting results for clients using Facebook, Instagram, Pinterest, LinkedIn and a range of other popular social media sites.
In order for your site to rank well in searches, all the elements required for a successful SEO strategy need to be in place. Our team of Melbourne SEO specialists will undertake a comprehensive audit of your site in order to assess the current technical, on-page and off-page aspects of your SEO, in order to optimise these features.
Below we detail the many benefits of a thorough SEO audit.
It is undoubtedly frustrating when you have created a website that is well designed and informative, but doesn’t rank as well in Google searches as you expect it to. Bold SEO specialists will undertake a SEO audit of your site to see what is working and what isn’t, and then use this data to formulate a customised search engine optimisation strategy designed to enhance the ranking of your site, and your business’ presence online.
There are a number of features that a SEO audit will address:
What SEO practices are currently being implemented on your site
How on-page and off-page SEO features are affecting your ranking
The number, quality and range of backlinks to your site
The SEO strategies that need to be put in place going forward
Our SEO audit services are designed to meet the needs of businesses of all sizes and in all industries. These are combined with a range of strategies to ensure your site is being found online.
If you want to find out more about how a SEO audit can benefit your business, get in touch with the Bold SEO Melbourne team and we will be happy to talk about an appropriate approach for you.
We work with a wide variety of businesses and organisations, from start ups to major corporations, and so we have designed SEO audit packages to suit all budgets and needs. Get in touch to learn more about our pricing and plans, and what Bold SEO can do for your business.
To kick off, we’ll look at the data showing traffic to your site, such as how many searchers are finding it, and how they find it. We’ll also look at your keyword implementation, and how these are performing in their own right and when compared to your competitors.
We will then use these and other analytics in order to compile a report highlighting the elements of your SEO that can be improved in order to enhance your website ranking.
Our recommendations will include both on-page and off-page SEO, including (but not limited to):
Optimising all content on your site
Restoring broken external and internal links
Writing title pages for images and media
Removing or rewriting duplicate content
Writing SEO optimised meta titles and meta descriptions
Validating the HTML
Ensuring browser compatibility
Enhancing page loading speeds
Any other SEO processes that may be required
These are just some of the elements that will influence the way search engines crawl your site and then subsequently rank it for your keywords. The Bold SEO Melbourne team are specialists is all of these aspects of SEO, and so will ensure that they are set up for optimum performance.
This is why a comprehensive SEO audit is a crucial part of getting the best possible search results for your website.
It will generally take the Bold SEO Melbourne team in the region of a month to undertake a thorough SEO audit, although it can depend on what services are required.
A basic SEO audit will usually take 30 days, while a premium package usually will last for 45 days. This time is used to not only to assess how your site is currently performing, but also what processes can be put in place in the future to optimise your overall SEO.
Whichever package you opt for, we will devise a customised SEO strategy that is designed to meet the specific needs of your business. We will also provide a written report in which we outline what we uncovered during the audit process, as well as what our SEO specialists are proposing in terms of improvements.
If your website is an important part of your business (and whose isn’t?), then it makes sense that you want to see results from the time and money invested in it. This generally means being found by people searching in your industry (ahead of your competitors’ sites), and having a wide ranging online presence.
A SEO audit is the first stage in ensuring that you are at the top of Google search results for your keywords. It will also make sure that your site is providing visitors with an efficient user experience (e.g., pages load quickly, etc.), as well as finding and identifying any SEO issues that you might not have been aware of.
In short, if you have an effective SEO package in place, you are ensuring that your website is working for you and delivering in the way you intended, thereby maximising your ROI in terms of the costs associated with building your website and getting it online.
A Bold SEO audit is therefore a cost efficient way of getting value for money across the board. An audit can take place as a new website is being built and launched, or any time after it has been sent live.
It can be tricky for anyone who is not a SEO specialist to be able to identify all of the factors that might be impacting negatively on the performance of a website. This is especially frustrating when you have invested significant time and money in getting a website built, but it’s just not delivering in terms of traffic.
Very often, it is that the content on the site that has not been fully optimised for SEO. For instance, pages may not have a sufficient number of words, or may contain duplicate content (i.e., from another website, or content from other internal pages). Another common cause of SEO issues is that meta titles and meta descriptions do not utilise keywords.
A Bold SEO audit will identify potential problems in these and other areas, and we can then devise a strategy to correct these issues. This relatively simple step can have an immediate impact, and help your site to rank better in a relatively short space of time.
A key element of off-page SEO is the number and quality of links on your site, as well as how the anchor text is displayed, i.e., how it is written and where on the page it appears. Links play a crucial role in overall SEO performance, but their importance is often overlooked.
A Bold SEO audit will identify and rectify these and other issues that may be limiting your sites’s visibility, as well as make recommendations for how your overall off-page SEO can be improved. Our SEO team is highly experienced at optimising all of the elements that influence Google’s algorithms, and ensure that off-page elements receive sufficient attention as part of your overall SEO.
Files that are stored on your server, such as sitemap.xml, robots.txt and .htaccess can also play a role in your site’s SEO performance. These and other files affect how search engines access and index your content, and so they need to be properly configured and optimised.
.htaccess enables you to apply specific configuration directives, i.e, the application of 301 redirects and error pages, as well as directing users and search engines to particular pages.
robots.txt will prevent specific folders on your server being crawled and indexed. This is often used for preventing spiders from searching things like PDF files, or any folders that are not necessary for the site’s theme.
sitemap.xml is the file that effectively directs how efficiently search engine spiders can crawl your site, through providing a link and description for each page. It effectively ranks pages according to their importance.
Files that are stored on your server, such as sitemap.xml, robots.txt and .htaccess can also play a role in your site’s SEO performance. These and other files affect how search engines access and index your content, and so they need to be properly configured and optimised.
The team at Bold SEO Melbourne can begin the process of auditing your website without delay.
Bold SEO advisers will work with you to determine which of our packages is going to best meet your needs and will fit your budget. We work in close partnership with our clients, updating you on what we learn as we analyse your site, and at the completion of this process will provide you with a comprehensive written report detailing what we have learnt, and what the next steps should be to improve your SEO and get more traffic to your site.
If you need a SEO audit for your Melbourne business or organisation, either because you’re launching a new website or you want your current site to perform better, our highly experienced team is on hand to help.
Regardless of the size of your business, your knowledge and experience of working with websites, or the sector you operate in, we provide comprehensive SEO services that deliver results.
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